THE IN-DEPTH BUSINESS UNDERSTANDING WAS KEY

To Nordic Houseware Group (NHG), it was a matter of urgency. In-depth business understanding and a dynamic process were the keys to success when they needed a new digital solution for preparing offers.

NHG's product line include several different brands within home goods for storage and organization. They are distributed worldwide and marketed by resellers in retail. Jacob Eberhard is CEO and resides in the Danish headquarters. He describes the need for the implementation of a new digital offer model as urgent:

"The implementing of a new digital solution to support our process for preparing offers had been on the drawing board for a long time. However, the escalating development in inflation, which affected virtually all cost drivers, meant that the need to speed up the process became critical."

Global spread and many dependencies

According to Jacob Eberhard, the new solution had to support both a more efficient workflow and meet the special requirements that NHG's global spread and many dependencies entail:

"We needed a more structured process that could be used across borders, brands and customer types. It also had to be able to draw and handle data on all cost drivers in real time. Both internal and external. For our offers to always be up-to-date and included the large fluctuations in costs in order to give a fair impression of the degree of coverage at any given time.

In addition, it was crucial that the solution was agile, so that we could combine central management and control with support for the individual seller with the option of profiles designed according to the local regulatory framework and filtered so that only relevant cost drivers were used", Jacob Eberhard explains.

Rapid deployment with a dynamic process

A project of this magnitude could potentially have had a long development and implementation perspective. But it didn’t. According to Jacob Eberhard, actually on the contrary:

"We got digital support from day one. It wasn't the final solution, but we made an agreement with exacto to approach it in a way where the development and implementation processes ran simultaneously.

This is an atypical approach, and it was only possible because what we started out with was designed based on an in-depth understanding of our business model and market conditions. The same proved to be the defining factor for the subsequent process, which proceeded quickly and efficiently with seamless onboarding of our entire sales team, where each member has access to a personal profile", Jacob Eberhard concludes.